Formula One has announced a partnership with rosé wine brand Whispering Angel, which comes on board as the Official Rosé of the motorsport series.
Whispering Angel is the third Moët Hennessy brand to team up with F1 after Moët & Chandon and Belvedere Vodka. It has worked with the series previously as well, having been present in the hospitality suites for more than a decade.
As per the new agreement, Whispering Angel will have its products featured in the hospitality areas at race venues including Silverstone, Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São Paulo, and Las Vegas on Grand Prix weekends.
Emily Prazer, Chief Commercial Officer at Formula One, commented:
“Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner. This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence and unites us on our joint mission to deliver fantastic experiences for our fans. This season we have already seen Whispering Angel integrate seamlessly into our exclusive hospitality areas, and together we will deliver moments that further define Formula 1 as the standard bearer for luxury in sport and entertainment.“
Sacha Lichine, Founder and CEO of Whispering Angel, added:
“Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the Checkered Flag and crossing the Finishing Line.“
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