FanCode and Procam collaborate for Tata Mumbai Marathon 2024

Indian sports streaming platform FanCode and major Asian marathon Tata Mumbai Marathon are set to collaborate by bringing real-time broadcasting of the runners in the “Open 10k” category. 

For the first time in India, more than 7,000 runners will be able to share a personalised live link and get individualised key statistics and instant highlights after the marathon.

The 2024 Tata Mumbai Marathon is scheduled to take place on Sunday, January 21. The entire event will be live-streamed on FanCode.

FanCode users will be able to enter the designated number of any runner they wish to track and monitor their progress live during the “Open 10k” category using real-time statistics such as total run time, distance covered and average pace.

Yannick Colaco, Co-Founder, FanCode, said:

“Tata Mumbai Marathon is one of the world’s most prestigious running events. The coverage for marathons in India has remained restricted to less than 1% of the runners, who are elite athletes, and that’s something we are looking to change. I firmly believe that every runner has a story to tell and I’m delighted that we are offering a platform for them to share their story.“

Vivek Singh, Joint MD, Procam International, added: 

“Tata Mumbai Marathon’s collaboration with FanCode, is reflective of our commitment to enhancing the overall race experience and represents a significant leap forward in sports technology. We are excited to see how this initiative will benefit the running community in India and bring joy to all the runners participating in the 10K run, at the Tata Mumbai Marathon 2024.“