North American esports and gaming organisation FaZe Clan has inked a multi-year deal with luxury sports car brand Porsche. The partnership will see Porsche and FaZe work together on various esports initiatives, create original content to inspire upcoming gamers and also work on a host of consumer products and digital goods, which will be released later in 2023. Porsche will also join as an Official Partner of all of FaZe Clan’s esports teams.
The partnership between FaZe and Porsche will get underway with an exclusive content series, which will have FaZe Clan members speaking about their stories of success and engaging in various experiences through Porsche. FaZe and Porsche will also collaborate on digital goods and offerings in the Web3 space.
Lee Trink, CEO at FaZe Clan, commented:
“FaZe’s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today’s creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network. We’re thrilled to partner with a modern luxury brand like Porsche, who like FaZe Clan pushes boundaries to expand its audience, while also consistently placing the importance of community and innovation first.“
Robert Ader, CMO of Porsche AG, stated:
“Porsche has been deeply involved in gaming and esports for several years, with a clear focus on racing – staying true and authentic to the heritage and DNA of the brand. Throughout our discussions, we’ve seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gamer community to realise their own dreams.“
FaZe Swagg, said:
“The love I have for Porsche goes back to the first time I experienced Porsche as a kid and has motivated me to work towards the life I want to live. Today, I’m proud to call myself a Porsche owner, and working alongside this legendary brand representing inspiration makes me feel like I am truly achieving my dreams. I’m so happy to share this news with my fans and continue to inspire them to reach their dreams as well.“