Spanish multi-sports organisation FC Barcelona and Ukrainian cryptocurrency corporation WhiteBit have signed a three-year agreement, making the latter Barça’s official cryptocurrency exchange partner through 2025.
As part of the deal, WhiteBit will receive LED screen inventory at the Spotify Camp Nou, which falls under the club’s global partnership category. Brand exposure will also be provided across all Barça sports teams.
Additionally, WhiteBit will help the Barça esports team by integrating its logo into the digital Barça Innovation Hub platform and placing it prominently on backdrops during tournaments.
Commenting on the partnership, Juli Guiu, Vice President of Marketing at FC Barcelona, said:
“We are pleased to announce this new partnership, another example of the club’s commitment to innovation.
“Additionally, this is a partnership that will help us to continue growing and developing our global commercial expansion strategy, strengthening the club further while remaining a benchmark in an increasingly competitive field.“
Volodymyr Nosov, Chief Executive of WhiteBit, added:
“The start of our warm relationship with the legendary Barça as an official crypto exchange partner is a significant step for the community as a whole, and for us it is also a great pride and responsibility.“
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