Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club FC Girondins de Bordeaux (FCGB) and enjoy a strong branding presence across their physical and digital assets.
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This is Adidas’ third stint with the club, having previously served as their kit sponsor from 1984 to 1987 and then from 1999 to 2004.
In June 2017, this partnership was renewed and expanded, making Winamax also the front-of-shirt sponsor for the matchday shirts for Bordeaux’s European matches.
In July 2021, Winamax was announced as Bordeaux’s full-time principal front-of-matchday-shirt sponsor.
Apart from shirt sponsorship, the partnership also sees Winamax offer the Girondins fans exclusive activities with club-themed rewards, like conducting dedicated poker tournaments.
In April 2019, the two parties renewed and expanded their partnership in a four-year agreement reportedly worth €5.6m that saw Bistro Régent become the front-of-shirt sponsor for all FCGB’s matchday shirts.
In April 2020, with the suspension (and eventual curtailment) of the 2019-20 season of Ligue 1 because of the COVID-19 outbreak, Bistro Régent temporarily suspended its partnership with the club. It returned on the front of their shirts with the start of the 2020-21 season.
In July 2021, the two parties renewed their partnership in a four-year agreement that made Bistro Régent the back-of-matchday-shirt sponsor for both the men’s and the women’s teams of the club, and the front-of-matchday-shirt sponsor for all FCGB teams from other sports.
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