Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club FC Girondins de Bordeaux (FCGB) and enjoy a strong branding presence across their physical and digital assets.
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Adidas – The German sportswear giant was announced as the club’s new kit supplier in March 2020, in a five-year agreement reportedly worth €1m per season that kicked off with the 2020-21 season. This ended Bordeaux’s 16-year association with Adidas’ rival German brand, Puma.
This is Adidas’ third stint with the club, having previously served as their kit sponsor from 1984 to 1987 and then from 1999 to 2004.
Winamax – The French online poker and sportsbook operator originally partnered with the club in 2015, becoming their official shorts sponsor, with its logo featuring on the left side of Bordeaux’s matchday shorts.
In June 2017, this partnership was renewed and expanded, making Winamax also the front-of-shirt sponsor for the matchday shirts for Bordeaux’s European matches.
In July 2021, Winamax was announced as Bordeaux’s full-time principal front-of-matchday-shirt sponsor.
Apart from shirt sponsorship, the partnership also sees Winamax offer the Girondins fans exclusive activities with club-themed rewards, like conducting dedicated poker tournaments.
Bistro Régent The French restaurant chain originally partnered with the club in March 2017, becoming the official front-of-matchday-shirt sponsor for the team’s away matches and the back-of-matchday-shirt sponsor for their home matches with the start of the 2017-18 season.
In April 2019, the two parties renewed and expanded their partnership in a four-year agreement reportedly worth €5.6m that saw Bistro Régent become the front-of-shirt sponsor for all FCGB’s matchday shirts.
In April 2020, with the suspension (and eventual curtailment) of the 2019-20 season of Ligue 1 because of the COVID-19 outbreak, Bistro Régent temporarily suspended its partnership with the club. It returned on the front of their shirts with the start of the 2020-21 season.
In July 2021, the two parties renewed their partnership in a four-year agreement that made Bistro Régent the back-of-matchday-shirt sponsor for both the men’s and the women’s teams of the club, and the front-of-matchday-shirt sponsor for all FCGB teams from other sports.
Cupra – The Abrera-headquartered Spanish automobile manufacturer was announced as an official partner of the club in March 2021. As per the deal, Cupra serves as the official sleeve sponsor for FCGB’s men’s team’s matchday shirts. The club are also supplied with Cupra’s Formentor and Leon vehicles. The deal is currently set to run until June 2022.
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Uber Eats – The San Francisco-headquartered online food ordering and delivery platform of Uber, that also serves as the title sponsor of Ligue 1, is also an Official Partner of FCGB.
Yibo – The online Asian betting brand was announced as FCGB’s first-ever Asian partner in September 2020. The deal grants Yibo virtual advertising rights across the club’s assets. Yibo also works with Girondins over co-branded fan-engagement activities to increase the club’s presence in Asia.
Coca-Cola – The French division of the multinational beverage corporation (The Coca-Cola Company, headquartered in Atlanta, Georgia) is listed on the FCGB website as one of their Official Sponsors.
Abatilles – The Arcachon Bay-sourced mineral water brand is the official water of FCGB since May 2015.
UNMI (Union Nationale Mutualiste Interprofessionnelle) – The Paris-based insurance firm is an official partner of FCGB’s Corporate Social Responsibility (CSR) programme and supports their projects and initiatives in the field of sport, education, health and environment.