Energy drink brand Celsius has been announced as an Official Partner of Italian Formula One team Ferrari.
As Official Partner, Celsius will work with Ferrari on fan engagement activities both on ground and across social media, engaging the fans and carrying out special activations both on and off the track.
The partnership will also put the Celsius logo on the Ferrari race car at select races — starting with the 2023 Miami Grand Prix.
John Fiedly, President and CEO, Celsius, commented:
“We share Scuderia Ferrari’s superior commitment to innovation, excellence and performance. We are thrilled to announce our partnership with one of the sport’s most iconic brands as the Exclusive Energy Drink Partner for the 2023 US Grand Prix Races and to engage millions of Formula 1 enthusiasts.
“Ferrari has been an iconic brand in Formula 1’s long history, and we are thrilled to power the team with Celsius providing Essential Energy for peak performance. Competing at the highest level of performance is in our DNA, and having a partner who shares our mindset and passion for performance is a perfect match.“
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