Scuderia Ferrari expand Celsius deal

Scuderia Ferrari have renewed and expanded their partnership with Florida-based Celsius Holdings, the maker of the leading global fitness drink Celsius.

As per the deal, Celsius becomes a Global Team Partner of the Italian F1 team.

The expanded agreement will see Celsius continue providing the team with its energy drinks both on the track and back at their base in Maranello. Celsius along with Ferrari will also host various fan activations throughout the year, on and off the track.

Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari, commented:

“We’re delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius who became a global Scuderia Ferrari Team Partner for the 2024 season and beyond. With its products based on premium ingredients, Celsius will provide our drivers and team members with an essential energy boost to help them perform at their best throughout an intense 24 Grand Prix season. Celsius is fast becoming one of the most popular energy drinks on the market, and we look forward to working with them on new assets and experiences for our global fan base.“

Kyle Watson, Executive Vice President of Marketing, Celsius, added:

“Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, team members and fans to perform at their best and live fit on and off the track. We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who share our passion to elevate their everyday lives and perform at the highest level.“