Ferrari extends partnership with Z Capital Group

Ferrari extends partnership with Z Capital Group

February 8, 2024

Italian Formula One team Scuderia Ferrari has announced an extension agreement with Z Capital Group (ZCG), who will become a Team Partner for the 2024 season. The two parties had first partnered in 2023.

The 2023 partnership included numerous collaborative and innovative initiatives and, during the 2024 Formula 1 season, ZCG aims to work closely with Scuderia Ferrari to expand these initiatives and find new and creative ways to engage Formula 1 fans across the globe given ZCG’s international exposure.

As a Team Partner, ZCG will display its logo on the livery throughout the 2024 Formula 1 World Championship.. In addition to the logo placement, this partnership includes broader collaboration and multifaceted engagement, underscoring a joint commitment to advancing success and growth for the partnership between Scuderia Ferrari and ZCG.

Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari, commented,

“We are pleased to renew our partnership with ZCG, with whom we share a passion for excellence and the desire to push the boundaries of innovation, without losing sight of the values and authority that stem from decades of experience in our respective fields. We are keen to continue working with ZCG to reach an even wider audience with which to share the unique experience of Formula 1 and the very special world of Scuderia Ferrari.”

James Zenni, Founder, President, and Chief Executive Officer of ZCG, said,

“We take great pride in our relationship and look forward to continuing our support of Scuderia Ferrari and building upon the success of our partnership in the 2023 season. Ferrari consistently pushes the boundaries of innovation and global expansion. ZCG shares Scuderia Ferrari’s vision for excellence and strategic growth, and we eagerly anticipate further collaboration that can bring the experience and excitement of Formula 1 to more fans around the world.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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