Scuderia Ferrari HP extend Philip Morris partnership

Scuderia Ferrari HP have announced an extension of their partnership extension with Philip Morris International.

The partnership between the two now spans over half a century. The partnership will also cover the Ferrari Challenge Trofeo Pirelli, with Philip Morris International’s ZYN brand set appear on the Ferrari race car in select races, starting with the upcoming season-ending Abu Dhabi Grand Prix.

The two parties will also work on various opportunities based on research and technical innovation. 

Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, said:

“Ferrari has always valued partnerships built on innovation, responsibility and a vision oriented toward continuous improvement, with a forward-looking mindset. Our renewed collaboration with PMI is a concrete expression of this approach and continues a relationship that has lasted for over fifty years, grounded in scientific progress and a long-term perspective. As PMI advances the development of smoke-free alternatives, we are proud to evolve together, uniting our shared values of excellence, discipline and innovation to drive progress both on and off the track.”