Ferrari extends ZCG deal

Partnership renewed till 2026

Italian Formula One team Ferrari have announced a partnership extension with leading privately held merchant bank consisting of private markets asset management, business consulting services, technology development and solutions company ZCG. The new extension will see ZCG remain as a Ferrari Team Partner until the end of the Formula One 2026 season.

ZCG and Ferrari first partnered back in 2023 and the deal was renewed last year, in 2024 as well. The partnership extension will continue to see both work on various fan activations with ZCG aiming to grow globally through the platform provided by the partnership.

Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, said,

“We are delighted to extend our partnership with ZCG, whose commitment to innovation and excellence aligns perfectly with our values at Scuderia Ferrari HP. We greatly value the strong relationship we have built together. As we celebrate this milestone year, we look forward to continuing this successful collaboration into 2025 and beyond.”

James Zenni, Founder, President, and Chief Executive Officer of ZCG, added,

“We are thrilled to extend our partnership with Scuderia Ferrari HP and continue to build upon a multi-season relationship that exemplifies our commitment to growth, excellence, and innovation. With the addition of Lewis Hamilton, Ferrari continues to redefine leadership in the sport. We look forward to supporting this next chapter and further elevating the Formula 1 experience for fans globally.”