Scuderia Ferrari HP have announced a partnership extension with ZCG, a privately-held merchant bank offering private markets asset management, business consulting services, and technology development solutions.
The extension will see ZCG remain an official partner of the Italian Formula One outfit until the end of the 2026 Formula One season.
ZCG and Ferrari first partnered back in 2023, and the deal was renewed last year. The partnership extension will continue to see the two parties work on various fan activations, with ZCG aiming to grow globally through the platform provided by the partnership.
Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari HP, said:
“We are delighted to extend our partnership with ZCG, whose commitment to innovation and excellence aligns perfectly with our values at Scuderia Ferrari HP. We greatly value the strong relationship we have built together. As we celebrate this milestone year, we look forward to continuing this successful collaboration into 2025 and beyond.“
James Zenni, Founder, President, and Chief Executive Officer of ZCG, added:
“We are thrilled to extend our partnership with Scuderia Ferrari HP and continue to build upon a multi-season relationship that exemplifies our commitment to growth, excellence, and innovation. With the addition of Lewis Hamilton, Ferrari continues to redefine leadership in the sport. We look forward to supporting this next chapter and further elevating the Formula 1 experience for fans globally.“
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