Formula 1 News

Ferrari inks new deal with Harman Automotive

A Samsung subsidiary and electronics technology firm, Harman Automotive has been roped in by Italian Formula One team Ferrari as an Official Team Partner ahead of the 2023 Formula One season. The partnership will see Harman Automotive become Ferrari’s Exclusive In-Cabin Experience Team Partner. 

The multi-year partnership will see Harman Automotive focus on designing customer experiences that will help Ferrari work towards the next-generation of in-cabin experience. 

Benedetto Vigna, CEO, Ferrari, commented:

Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation. We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other.

Christian Sobottka, President, Harman Automotive, stated:

HARMAN Automotive and Ferrari share an expertise, tenacity and innovation mindset tailor-made for activating a new era of driving. I have no doubt this combination will deliver experiences that will excite consumers and bring our value proposition of Consumer Experiences. Automotive Grade. to life – on the track and on the road.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Sydney Thunder joins forces with Penrith Panthers

New fan engaging partnership announced Australian rugby team Penrith Panthers has announced a new partnership…

1 hour ago

CSK gets new Principal Sponsor in FedEx

Multi-year deal signed Indian Premier League (IPL) heavyweights Chennai Super Kings (CSK) have signed a…

1 hour ago

Sydney Thunder extends Homestar Finance partnership

3-year extension announced Big Bash League (BBL) team Sydney Thunder has announced a three-year partnership…

2 hours ago

Adelaide Strikers signs new deal with WeTrend

WeTrend joins as Major Partner Big Bash League (BBL) club Adelaide Strikers and the  South…

2 hours ago

Premier League 2024/25: Gameweek 17 Recap

Gameweek 17 of the 2024/25 Premier League season continued to enthrall football fanatics with entertaining…

8 hours ago

F1 renews Crypto.com deal

Partnership extended to 2030 Formula One has announced a new partnership extension with Crypto.com, with…

9 hours ago