F1 News

Ferrari inks new deal with Harman Automotive

A Samsung subsidiary and electronics technology firm, Harman Automotive has been roped in by Italian Formula One team Ferrari as an Official Team Partner ahead of the 2023 Formula One season. The partnership will see Harman Automotive become Ferrari’s Exclusive In-Cabin Experience Team Partner. 

The multi-year partnership will see Harman Automotive focus on designing customer experiences that will help Ferrari work towards the next-generation of in-cabin experience. 

Benedetto Vigna, CEO, Ferrari, commented:

Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation. We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other.

Christian Sobottka, President, Harman Automotive, stated:

HARMAN Automotive and Ferrari share an expertise, tenacity and innovation mindset tailor-made for activating a new era of driving. I have no doubt this combination will deliver experiences that will excite consumers and bring our value proposition of Consumer Experiences. Automotive Grade. to life – on the track and on the road.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

13 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

1 day ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago