Ferrari inks new deal with Harman Automotive

A Samsung subsidiary and electronics technology firm, Harman Automotive has been roped in by Italian Formula One team Ferrari as an Official Team Partner ahead of the 2023 Formula One season. The partnership will see Harman Automotive become Ferrari’s Exclusive In-Cabin Experience Team Partner. 

The multi-year partnership will see Harman Automotive focus on designing customer experiences that will help Ferrari work towards the next-generation of in-cabin experience. 

Benedetto Vigna, CEO, Ferrari, commented:

“Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation. We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other.“

Christian Sobottka, President, Harman Automotive, stated:

“HARMAN Automotive and Ferrari share an expertise, tenacity and innovation mindset tailor-made for activating a new era of driving. I have no doubt this combination will deliver experiences that will excite consumers and bring our value proposition of Consumer Experiences. Automotive Grade. to life – on the track and on the road.“