FIFA announces Claro partnership

Claro is unveiled as a Regional Supporter of the FIFA 2022 World Cup.

FIFA has announced telecommunications provider Claro as a Regional Supporter for its men’s World Cup which is set to be held later this year in Qatar. The deal covers South America and covers fixed-line and wireless telecommunication services as well as wireless telecommunication end-user services in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay.
As a Regional Supporter, Claro will work on various unique promotions to connect the passionate fans across South America through brand assets, tickets and pre-produced content available with Claro throughout the year in the run-up to the FIFA World Cup 2022.

Nick Brown, FIFA’s Director of Commercial Revenues, commented:
“Claro will help to build excitement ahead of this year’s tournament and bring the joy of this groundbreaking competition to South America, a continent that has produced the FIFA World Cup champions on nine occasions over the years.
“A proud supporter of sporting events, Claro’s desire to utilise its role as a Regional Supporter to engage fans of all ages across the likes of Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay, all passionate football nations, will contribute to making the FIFA World Cup 2022 a truly global celebration of the beautiful game.”

José Félix, President of Claro Brasil, added:
“At Claro, we are proud to participate in one of the greatest events on the planet, which engages millions of football fans and unites so many people, geographies and cultures at the same time. Claro is a market leader in the main countries of the region and, through its high-quality connectivity services in South America, will help bring the excitement of the FIFA World Cup Qatar 2022 to its customers and all of South America.
“Claro has a unique capacity in telecommunications to engage fans with all the emotion that a FIFA World Cup represents. Anywhere they go, our customers will be connected to Qatar through our telecommunications services, as the Official South American Telecoms Operator of the FIFA World Cup Qatar 2022.”