FIFA ropes in Betano as Tournament Supporter for World Cup 2026

The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a partnership with Betano, Kaizen Gaming’s online sports betting and gaming platform.

Betano has been roped in as a Tournament Supporter of the 2026 FIFA World Cup in Europe and South America.

Betano partnered FIFA for the 2022 World Cup as well as the 2025 Club World Cup.

The 2026 FIFA World Cup will take place between June 11 and July 19, 2026, across Canada, Mexico, and the US. This is the first World Cup to feature 48 teams, up from the 32-team format of previous editions. It also marks the first time three countries are hosting the prestigious quadrennial tournament.

Romy Gai, FIFA Chief Business Officer, commented:

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026. Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond.”

George Daskalakis, Co-founder and CEO of Kaizen Gaming, added:

“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution. The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”