FIFA ropes in Betano as Tournament Supporter for World Cup 2026

FIFA has announced a new partnership with Kaizen Gaming’s online sports betting and online gambling platform, Betano, who has been announced as a Tournament Supporter for the upcoming FIFA World Cup 2026. This is not the first time Betano has partnered with FIFA though, as the brand has previously partnered with FIFA for the FIFA World Cup 2022 and also the FIFA Club World Cup 2025. 

The FIFA World Cup 2026 will take place between June 11, 2026 and July 19, 2026 across the United States of America, Canada and Mexico, who will be serving as co-hosts. The tournament will be the first World Cup with a total of 48 teams, moving ahead from the 32-team format and also will be the first time three countries will be hosting the tournament. 

Romy Gai, Chief Business Officer, FIFA, commented,

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026. Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond.”

George Daskalakis, co-founder and CEO of Kaizen Gaming, added,

“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution. The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”