Nottingham Forest signs BOYLE Sports as new partner

Premier League club Nottingham Forest has announced a new partnership agreement with BOYLE Sports who has been revealed as the club’s Official Betting Partner for the 2026/27 season. The partnership will see BOYLE Sports have branding at Nottingham Forest’s home ground, the City Ground, through LED signage. BOYLE Sports and Nottingham Forest will also work together on various fan activations as well. 

Paul Bell, Chief Operating Officer at Nottingham Forest, commented,

“We are pleased to have BOYLE Sports join the Club as an Official Betting Partner for the 2026/27 season. Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest.”

Liam McKee, Head of Sponsorship at BOYLE Sports, added,

“Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community. We’re proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans. This partnership marks another important step in our commitment to English football. We look forward to bringing the BOYLE Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season.”