FIFA partners with DoorDash for 2026 and 2027 World Cups

The Fédération Internationale de Football Association (FIFA), the world football–governing body, has teamed up with DoorDash, an American online delivery platform for food and groceries, for the 2026 World Cup and the 2027 Women’s World Cup.

The partnership will cover nine countries — Canada, Denmark, Finland, France, Germany, Italy, Norway, the UK, and the US — and include DoorDash brands Deliveroo and Wolt.

As the Official On-Demand Pick-Up and Delivery Supporter, DoorDash will carry out localised campaigns, digital activations, and “community-driven” experiences. It will also serve as the Official Restaurant Reservations Platform Supporter in a first, offering “fans in select cities across the United States to discover and book tables at local spots as they come together to watch and celebrate the world’s game.”

Additionally, Brazilian football legend Ronaldinho has been roped in by DoorDash for a digital campaign.

Romy Gai, Chief Business Officer, FIFA, commented:

“We are incredibly pleased to welcome DoorDash into the FIFA Tournament Supporter family. The FIFA World Cup and FIFA Women’s World Cup unite billions of fans, and through this collaboration we will create new ways for them to share the moment. DoorDash’s strength in local markets and its focus on connection makes them a perfect fit for our landmark tournaments.”

Kofi Amoo-Gottfried, Chief Marketing Officer, DoorDash, said:

“Football isn’t just a sport, it’s the global language of the world connecting neighbourhoods across countries and continents. Partnering with FIFA allows us to celebrate that shared goal, helping fans enjoy every match their way. Fans can order everything they need on DoorDash, Deliveroo and Wolt to bring the match-day experience wherever they are. For us, it’s simple: football connects the world and so do our three brands.”

Ronaldinho added:

“Joining DoorDash for this campaign was special because it took me back to how I started my career – wanting to have fun with the ball and creating something magical. For me, football has always been about trying the impossible, making people smile and sharing that joy with fans. DoorDash captures that same spirit of global connection, celebrating the game and flavours that connect us all. I hope fans, old and new, feel that same excitement, whether they’re watching at home or in the stands.”