FIFA extends Mengniu partnership

FIFA has announced a partnership extension with Chinese dairy firm Mengniu.

As per the extension, Mengniu will sponsor the three upcoming World Cups after the ongoing Women’s World Cup, which will be the 2026 and men’s 2030 World Cups and the 2027 Women’s World Cup.

The partnership will entail “comprehensive brand promotions and marketing activities”.

Also read: FIFA Women’s World Cup 2023 Sponsors

Romy Gai, Chief Business Officer at FIFA, said:

“Mengniu is a world-class dairy brand that provides vital support for people’s health through its nutritious and delicious products. In recent years, Mengniu has also been committed to promoting the development of global sports. We look forward to rejoining forces with Mengniu and delivering even more exciting football spectacles to fans worldwide at FIFA’s upcoming flagship tournaments for both women and men.“

Jeffrey Lu, Chief Executive and Executive Director at Mengniu, said:

“The FIFA Women’s World Cup and FIFA World Cup will continue to serve as important platforms to showcase Chinese brands to the world. Alongside FIFA, Mengniu will always uphold its original vision of ‘a little bit of nutrition to bloom every life’ by sowing football dreams with high-quality dairy products, nurturing people’s love for a healthy lifestyle, and bringing more health and happiness to consumers on and off the pitch.“