Following are the organisations sponsoring the 2023 FIFA Women’s World Cup, which is set to be held in nine cities across Australia and New Zealand, and enjoying a strong branding presence across the tournament’s physical and digital assets.
Also Read – FIFA Men’s World Cup Qatar 2022 Sponsors
The German sportswear giant’s partnership with the governing body of world football dates back more than five decades. Partners since 1970, Adidas has been the Official Match Ball supplier for the FIFA World Cup since that year and has also provided uniforms for all FIFA officials, referees, player escorts, ball crew and volunteers for all FIFA-affiliated events, which Adidas also sponsors.
The last extension of this historic deal between the two parties was announced in November 2013, with the agreement granting Adidas Official Partner, Supplier and Licensee rights for all FIFA events until 2030.
The Coca-Cola Company
The Atlanta, Georgia-headquartered American beverage giant has maintained a FIFA World Cup presence since 1950. In 1974, it began a formal association with the football governing body, and in 1978, it became an official sponsor of the FIFA World Cup.
Since 2006, The Coca-Cola Company has “exclusively activated the FIFA World Cup Trophy Tour”. In collaboration with The Panini Group, the Modena-based Italian publishing company known for producing football collectibles, Coca-Cola releases digital and physical stickers for FIFA World Cup tournaments. Coca-Cola also sponsors the FIFA World Rankings for both the men’s and the women’s national teams.
FIFA’s current deal with The Coca-Cola Company runs until 2030 and covers all FIFA-affiliated tournaments.
In March 2021, in light of the controversy surrounding the exploitation and maltreatment of workers in Qatar, The Coca-Cola Company issued a statement, which stated that the company believed that the collaboration between FIFA and Qatar’s Supreme Committee (organiser of the 2022 men’s World Cup) would be a fruitful one and bring about positive changes regarding the workers’ situation in the country.
The Beijing-headquartered Chinese conglomerate was announced as the first-ever Chinese company to partner with FIFA in March 2016, when it obtained FIFA’s highest level of sponsorship rights to cover all FIFA-affiliated tournaments and corporate activities until the end of the 2030 men’s FIFA World Cup.
Hyundai Motors • Kia
Both Hyundai Motors and Kia are automotive manufacturers and subsidiaries of Seoul-headquartered South Korean chaebol (family-owned business conglomerate) Hyundai Motor Group.
Hyundai’s association with FIFA first began in 1999, when it was announced as a sponsor of thirteen FIFA tournaments, including the 2002 men’s World Cup that was held across South Korea and Japan. Kia entered the fold around the 2006 men’s World Cup, after an extended agreement was signed between FIFA and the Hyundai Motor Group. A second term followed from 2007 to 2014, with Hyundai serving as one of six FIFA Partners.
The last extension of the partnership between the two parties was announced in November 2010, when the deal for the Hyundai Motor Group to continue as a top-tier FIFA Partner was extended to cover all FIFA tournaments—both men’s and women’s—until the end of the 2022 men’s World Cup.
Hyundai has been serving FIFA as its official ground transportation provider for the World Cups since the 2006 Germany World Cup, supplying its fleet of vehicles to carry personnel ranging from high-ranking FIFA officials to media staff throughout the course of the tournament.
The Doha-headquartered flag carrier airline of Qatar has been an Official Partner and the Official Airline of FIFA since May 2017. The current deal between the two parties sees Qatar Airways sponsor all FIFA tournaments until the end of the 2022 men’s World Cup.
In late March 2022, Qatar Airways announced via a statement that its senior management would attend the Final Draw of the 2022 World Cup, which was held on April 1, 2022.
On April 2, 2022, after the 2022 World Cup draw was finalised, Qatar Airways announced via a press release its official travel packages for the people interested in attending the quadrennial footballing extravaganza.
The Doha-headquartered state-owned petroleum company first partnered with FIFA for the 2021 Arab Cup in December 2021. Later, in March 2022, the company was announced as a FIFA Partner in a deal set to cover the 2022 men’s World Cup and run until the end of 2022.
Promoting itself as a “green blockchain technology company”, Algorand was announced as FIFA’s official blockchain platform in May 2022.
Apart from branding rights, the deal entails Algorand providing FIFA official blockchain-supported wallet solutions while also working with the governing body over developing its digital assets strategy. The deal also makes Algorand a Regional Supporter of the Qatar World Cup in North America and Europe as well as an Official Sponsor of the 2023 Women’s World Cup.
Calm, a San Francisco-based company offering meditation, relaxation and sleep solutions, partnered with FIFA in November 2022 to make its online platform the Official Mindfulness and Meditation Product of the FIFA World Cup 2022, the FIFA Women’s World Cup 2023 and the FIFAe Nations Cup 2023.
Apart from branding rights, the deal entails Calm subscriptions being offered to players, workers and volunteers at the aforementioned FIFA tournaments for free, with fans also being offered heavily discounted subscriptions.
FIFA Women’s World Cup Partners
The San Francisco-headquartered American financial services provider has been a global sponsor of FIFA and its Official Payment Technology Partner since 2007. VISA offers exclusive payment service for all FIFA-affiliated stores and events and also works with the governing body to create co-branded unique programmes for the fans.
Wellington-headquartered New Zealander small-business management platform Xero was announced as a FIFA Women’s Football Partner in April 2022 in a deal set to commence in 2023 under the governing body’s new commercial partnership structure.
Hoping to “champion women’s football and to further empower women working in small businesses and their communities around the world”, Xero’s partnership with FIFA is set to cover the following tournaments: the 2023 FIFA Women’s World Cup and the 2024 and 2026 editions of the FIFA U20 and U17 Women’s World Cups. It is also set to cover the following FIFA women’s football development programmes: Capacity-Building for Administrators and Coach Education Scholarships.
FIFA Women’s World Cup Sponsor
The Buenos Aires, Argentina-headquartered multinational IT and software development company signed a “wide-ranging” agreement with FIFA in October 2022. Apart from working with the organisation’s on its in-house streaming platform, FIFA+, as its Global Platform Supporter, the deal also entailed Globant serving as a Regional Supporter of the 2022 FIFA Men’s World Cup in North America and Europe and a Sponsor of the 2023 FIFA Women’s World Cup.
Apart from the aforementioned two tournaments, Globant’s deal with FIFA also includes Global Sponsorship of the FIFAe Series in 2023, 2024 and 2025 as well as a worldwide Tournament Supporter agreement covering the 2024 FIFA U-17 Women’s World Cup, the 2024 FIFA U-20 Women’s World Cup, the 2025 FIFA U-17 World Cup and the 2025 FIFA U-20 World Cup.