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ITALY MEN’S NATIONAL FOOTBALL TEAM SPONSORS

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5 mins read

Here are the sponsors for the Italy Men’s National Football Team ahead of the Euros next summer.

Name of the Football Association – Italian Football Federation (Italian: Federazione Italiana Giuoco Calcio; FIGC)

TECHNICAL SPONSOR


Puma – The German sportswear brand serves as the official Technical Sponsor to the FIGC since 2003, when it replaced fellow Italian rival Kappa.Puma is the official kit and sports equipment supplier to all of FIGC’s major teams.

TOP PARTNERS


TIM – TIM or Telecom Italia is a long-time partner of the FIGC as well as the current principal sponsor of Serie A, the Italian top-flight. The partnership grants TIM branding rights across FIGC’s digital and physical assets. TIM last extended its role as a Top Partner of the FIGC in a four-year agreement in April 2019.


Eni – The Rome-headquartered oil and gas company serves as a Top Partner to the FIGC since 2016. The deal sees Eni and FIGC work together on multiple corporate social responsibility initiatives. Eni also holds branding rights across FIGC’s digital and physical assets. The two parties last renewed their partnership in April 2019 that will run until the 2022 FIFA Men’s World Cup.


Fiat – The Turin-headquartered automobile manufacturer also serves as a Top Partner to the FIGC. The deal sees Fiat supply its fleet of cards to the FIGC players and staff. Fiat also holds branding rights across the football association’s digital and physical assets, most notably on the back the training kits of the national teams. Fiat and FIGC last renewed their partnership in a four-year agreement in June 2019.


Poste Italiane – The Rome-headquartered Italian postal service serves as a Top Partner to the FIGC since October 2017. The partnership grants Poste Italiane branding rights across the football association’s digital and physical assets.

PREMIUM PARTNERS


Deliveroo – The Italian arm of the British food delivery service became a Premium Partner of the FIGC in October 2019. The partnership sees Deliveroo run fan engagement activities and hold branding rights across FIGC’s digital and physical assets.


Acqua Lete – Roman mineral water brand and the iconic front-of-shirt sponsor of SSC Napoli, Acqua Lete, serves as a Premium Partner to the FIGC since June 2015. The partnership grants Lete branding rights across FIGC’s digital and physical assets.


Lidl Italia – The Italian arm of the German supermarket chain serves as a Premium Partner to the FIGC since September 2015. The partnership grants Lidl branding rights across FIGC’s digital and physical assets.


TeamSystem – The Italian management software and digital solutions company serves as a Premium Partner to the FIGC since November 2019. The partnership sees the two parties work of multiple fan engagement ventures. TeamSystem also holds branding rights across FIGC’s digital and physical assets.


Venezia Airport – In November 2019, the Venice Marco Polo Airport was announced as the Official Hub of the Italian National Teams. The partnership came into being in an attempt to show solidarity to the city of Venice that had been ravaged by floods at the time. The partnership sees the airport serve as the official arrival and departure point for the Italy Men’s and Women’s National Football Teams during international duty. The airport also holds branding rights across FIGC’s digital and physical assets.

LUXURY & FASHION OUTFITTER


Emporio Armani – The FIGC signed a four-year deal with Milanese luxury fashion brand Emporio Armani as their official Luxury & Fashion Outfitter in March 2019. The deal sees Armani provide bespoke formalwear suits for FIGC’s men’s, women’s and their respective U21 sides. Armani also holds branding rights across FIGC’s digital and physical assets.

OFFICIAL PARTNERS


Alitalia – The Fiumicino-headquartered Italian flag carrier serves as an official partner to the Italy Men’s National Football Team. The deal sees Alitalia provide air travel support to the team for their international outings whenever and wherever possible. It also holds branding rights across the team’s digital and physical assets.


Frecciarossa – Italian high-speed train Frecciarossa serves as the official train to the Italy Men’s National Football Team. The deal sees Frecciarossa provide transport to the team for their international outings whenever and wherever possible. It also holds branding rights across the team’s digital and physical assets.


Costa d’Oro – The Spoleto-based extra virgin olive oil specialist became an official partner of the Italy Men’s National Football Team in September 2017. The partnership sees Costa d’Oro’s products made available during the team’s international matches. The company also holds branding rights across the team’s digital and physical assets.


Vivaticket – The Bologna-headquartered ticketing and event management company serves as an official partner to the FIGC since August 2019. The partnership sees Vivaticket offer its services for FIGC’s men’s, women’s and their respective U21 teams’ matches. The company also holds branding rights across the team’s digital and physical assets.


Fonzies – The Mondelēz-owned pretzels chips brand became an official partner of the FIGC earlier this year in July. The partnership sees Fonzies’ products made available during FIGC’s teams’ international matches. The company also holds branding rights across their digital and physical assets.


Ringo – Novara-based snacks company Pavesi’s biscuit brand Ringo became an official partner of the FIGC in a two-year agreement earlier this year in May. The partnership sees Ringo biscuits made available during FIGC’s teams’ international matches. Ringo also holds branding rights across the teams’ digital and physical assets.


Actimel – After working with the FIGC as a sponsor for their U12 women’s team, French food-products company Danone signed a new three-year sponsorship deal with the Italian football association earlier this year in July, making its probiotic yogurt drink Actimel an official partner of the Italy Men’s and Women’s National Football Teams. The idea behind the sponsorship is to spread a message of strong-will and resilience to the Italian football fans after a torrid year of the Pandemic. Actimel also holds branding rights across the teams’ digital and physical assets.


Equilibra – The Italian healthcare company became an official partner of the FIGC in a three-year deal earlier this year in July. The aim behind the partnership is to promote the importance of balanced diet, multicultural respect and non-violence. Equilibra also holds branding rights across the teams’ digital and physical assets.


Ali Lavoro – Italian HR and job consultancy services provider Ali became an official partner of the FIGC earlier this year in October. The partnership grants Ali branding rights across FIGC’s digital and physical assets.


ConTe – The Admiral Group-owned motorbike and car insurance company joined FIGC’s sponsorship portfolio on a three-year deal as their official bike and car insurance brand earlier this year in October. The sponsorship grants ConTe branding rights across FIGC’s digital and physical assets.


Peroni – The Roman brewery re-signed as an official partner of the FIGC last month in a two-year deal that will run until the 2022 FIFA Men’s World Cup. Its previously deal with them existed during the 90s that ended with the 2006 Men’s World Cup triumph. The partnership grants Peroni branding rights across FIGC’s digital and physical assets.

MEDIA PARTNERS


Radio Italia – The Cologno Monzese-based music radio station serves as an official Media Partner to the FIGC. The partnership grants Radio Italia branding rights across the football association’s digital and physical assets.


Corriere dello Sport – The Rome-based sports newspaper also serves as an official Media Partner to the FIGC. The partnership grants Corriere dello Sport branding rights across the football association’s digital and physical assets.


La Gazzetta dello Sport – The Milanese daily sports newspaper also serves as an official Media Partner to the FIGC. The partnership grants La Gazzetta dello Sport branding rights across the football association’s digital and physical assets.

TECHNICAL SUPPLIERS


Sixtus Italia – Italian pharmaceutical company Sixtus Italia also serves as an official supplier to the FIGC. The deal sees the company supply its products to FIGC’s teams and hold branding rights across their digital and physical assets.


Technogym – Cesena-based technological fitness products manufacturer and supplier Technogym is an official supplier to the FIGC. The deal sees Technogym supply its range of latest products to FIGC’s training centres. It also holds branding rights across the football association’s digital and physical assets.

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