Here are the sponsors for the Denmark Men’s National Football Team ahead of the Euros next summer.
Name of the Football Association – Danish Football Union (Danish: Dansk Boldspil-Union; DBU)
Arbejdernes Landsbank – Copenhagen-headquartered Danish bank Arbejdernes Landsbank (AL) has been an official partner of the Denmark Men’s National Football Team since March 2019. The partnership grants the financial institution branding rights across the team’s digital and physical assets. However, earlier this year in August, the DBU was hit by new sanctions that would jeopardise the AL sponsorship. The new laws dictate that the marketing of companies offering short-term financial loans cannot be done alongside a betting company; Oddset is one of DBU’s sponsors. Despite that, AL is still listed as an official sponsor of both Danish Men’s and Women’s National Football Team on DBU’s website.
STARK – The largest dealer and distributor of building materials across Denmark serves as an official partner of the Denmark Men’s National Football Team since September 2019. The two-year deal grants STARK branding rights across the team’s digital and physical assets.
Hummel – Danish sportswear brand Hummel serves as the official kit supplier of all of DBU’s national squads – both men’s and women’s, across all age levels. Hummel worked with the DBU from 1979 to 2004 when it was replaced by German sportswear giant Adidas. Twelve years later, in 2016, DBU re-signed Hummel in an eight-year agreement.
Carlsberg – The famous Copenhagen-headquartered brewery is a long-standing sponsor of the Denmark Men’s National Football Team – since 1978. The deal sees the DBU and Carlsberg work on several fan engagement activities, including maintaining hospitality suites during the team’s matches. Carlsberg also enjoys a strong branding presence across DBU’s physical and digital assets. The two last renewed their sponsorship deal in September 2016.
OFFICIAL BETTING PARTNER
ODDSET – Denmark’s national lottery, Danske Spil, has a partnership with the DBU that sees its betting brand Oddset serve as the official betting partner of the Denmark Men’s National Football Team. The deal sees the DBU and Oddset work on various fan engagement activities. Oddset also holds a strong branding presence across the men’s team’s physical and digital assets.