American global fast food business McDonald’s and global football-governing body FIFA have announced an extension of their partnership.
This new agreement will now include both the 2026 FIFA Men’s World Cup 2026 and the 2023 FIFA Women’s World Cup, which is scheduled to be held in Australia and New Zealand from July 20 to August 20 later this year.
With the opportunity to utilise LED branding and gaining exclusive naming rights to the Fair Play Trophy, given to the team with the best fair play record across FIFA competitions, McDonald’s will continue to sponsor premier FIFA events.
As part of this expanded arrangement, McDonald’s will be prominent at both the aforementioned tournaments, making its brand known to the billions of viewers. Additionally, it will have access to opportunities for tickets and hospitality, offering unique experiences to attendees.
Also read: FIFA Women’s World Cup 2023 Sponsors
Romy Gai, FIFA’s Chief Business Officer, said:
“We are delighted to renew our partnership with McDonald’s for the FIFA Women’s World Cup Australia & New Zealand 2023 and the FIFA World Cup 2026. McDonald’s has been a valued partner of FIFA for many years, and we appreciate their continued support for our landmark tournaments. McDonald’s shares our passion for football and our commitment to promoting the sport’s values, and we look forward to working together to make these tournaments unforgettable for fans around the world.”
Morgan Flatley, Executive Vice President and Global Chief Marketing Officer, McDonald’s Corporation, commented:
“McDonald’s believes in the power of football to uplift and connect communities. This continued longstanding collaboration with FIFA, as well as our role and commitment as a recently announced Engaged Organisation with the Centre for Sport and Human Rights (CSHR), offers McDonald’s a unique opportunity to bring people together and to promote our values beyond borders with communities worldwide. The magic of our business is our global iconicity paired with local fandom, and there are no bigger global moments to celebrate with our fans around the world than these two tournaments.”
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