Chinese dairy firm Mengniu has signed a sponsorship agreement with FIFA, joining as an Official Partner of the upcoming FIFA Women’s World Cup 2023, which is being held in Australia and New Zealand.
Mengniu has previously partnered with FIFA for the 2018 and 2022 men’s World Cups.
FIFA has stated that, as per the partnership agreement, the Chinese company will “leverage the offline venues of the Women’s World Cup alongside FIFA’s online platforms to launch a series of branding and promotional activities”.
Also read: FIFA Women’s World Cup 2023 Sponsors
Romy Gai, Chief Business Officer at FIFA, said:
“We welcome Mengniu Group as an official sponsor of the FIFA Women’s World Cup 2023. We are delighted to be working with the team again, and during the past two FIFA World Cups, we have felt a deep connection with each other’s values. We look forward to working with Mengniu to bring the world a spectacular football spectacle when the FIFA Women’s World Cup kicks off later this month.“
Jeffrey Lu, Mengniu Group’s Chief Executive and Executive Director, said:
“The continued successful cooperation with FIFA reflects the high recognition of Mengniu’s brand and product quality by FIFA. Mengniu hopes to join hands with FIFA to make more people participate and love football, and get health and happiness from football competition.“