FIFA extends Panini deal till 2030

FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body’s official stickers, trading cars, trading car games and digital collectibles partner.

The partnership, which has been in place since the 1970 World Cup, will continue till 2030. Panini is set to produce collectibles for the following FIFA competitions: the 2026 FIFA World Cup, the 2027 FIFA Women’s World Cup, and the 2030 FIFA World Cup. 

Speaking about the renewal, Elisabetta Mussini, Panini’s Group Licensing Director, commented:

“For us, this agreement represents recognition of our strong commitment to collectors and football fans in general and we will ensure that we offer them products and experiences never seen before. Many things have changed in the last five decades, but the passion of football fans and the desire to share it with supporters from all around the world is still there. Thanks to the joint effort of FIFA and Panini their engagement will reach a totally new level.“