Following are the organisations that serve as partners and sponsors to the Fédération Internationale de Football Association (FIFA), the non-profit organisation that serves as the international governing body of association football, futsal, and beach football, and enjoy a strong branding presence across its physical and digital assets.
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The Dhahran-headquartered, Saudi state-owned petroleum and natural gas company announced a global partnership agreement with FIFA in April 2024.
The deal makes Aramco the Major Worldwide Partner of FIFA, granting the company branding rights across the 2026 World Cup and the 2027 Women’s World Cup. The partnership is set to run until 2027.
The German sportswear giant’s partnership with the governing body of world football dates back more than five decades. Partners since 1970, Adidas has been the Official Match Ball supplier for the FIFA World Cup since that year and has also provided uniforms for all officials, referees, player escorts, ball crew, and volunteers at all FIFA-affiliated events, which Adidas also sponsors.
The last extension of this historic deal between the two parties was announced in November 2013, with the agreement granting Adidas Official Partner, Supplier, and Licensee rights for all FIFA events until 2030.
The Atlanta, Georgia–headquartered American beverage giant has maintained a FIFA World Cup presence since 1950. In 1974, it began a formal association with the football-governing body, and in 1978 it became an official sponsor of the FIFA World Cup.
Since 2006, The Coca-Cola Company has “exclusively activated the FIFA World Cup Trophy Tour”. In collaboration with The Panini Group, the Modena-based Italian publishing company known for producing football collectibles, Coca-Cola releases digital and physical stickers for every World Cup. It also sponsors the FIFA World Rankings for both the men’s and the women’s national teams.
FIFA’s current deal with The Coca-Cola Company runs until 2030 and covers all FIFA-affiliated tournaments.
In March 2021, in light of the controversy surrounding the exploitation and maltreatment of workers in Qatar, The Coca-Cola Company issued a statement, which stated that the company believed that the collaboration between FIFA and Qatar’s Supreme Committee (organiser of the 2022 World Cup) would be a fruitful one and bring about positive changes regarding the workers’ situation in the country.
In December 2023, FIFA extended its historic Panini deal, which is now set to run until 2030.
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The Beijing-headquartered Chinese conglomerate was announced as the first-ever Chinese company to partner with FIFA in March 2016, when it obtained FIFA’s highest level of sponsorship rights to cover all FIFA-affiliated tournaments and corporate activities until the end of the 2030 World Cup.
Both Hyundai Motors and Kia are automotive manufacturers and subsidiaries of Seoul-headquartered South Korean chaebol (family-owned business conglomerate) Hyundai Motor Group.
Hyundai’s association with FIFA first began in 1999, when it was announced as a sponsor of thirteen FIFA tournaments, including the 2002 World Cup that was held across South Korea and Japan. Kia entered the fold around the 2006 World Cup after an extended agreement was signed between FIFA and the Hyundai Motor Group. A second term followed from 2007 to 2014, with Hyundai serving as one of six FIFA Partners.
Another extension of the partnership between the two parties was announced in November 2010, when the deal for the Hyundai Motor Group to continue as a top-tier FIFA Partner was extended to cover all FIFA tournaments — both men’s and women’s — until the end of the 2022 World Cup.
Hyundai has been serving FIFA as its official ground transportation provider for the World Cups since the 2006 Germany World Cup, supplying its fleet of vehicles to carry personnel ranging from high-ranking FIFA officials to media staff throughout the course of the tournament.
In May 2023, it was announced that Hyundai and Kia would continue to serve as FIFA’s official mobility partners until 2030, reprising their roles for major FIFA events, including the 2023 Women’s World Cup and the 2026 World Cup.
Two other Hyundai Motor Group subsidiaries were added to the FIFA sponsorship portfolio: Boston Dynamics, a Waltham, Massachusetts–headquartered engineering and robotics design company, and Supernal, an advanced air mobility solutions provider that is based out of Washington, DC. For both these companies, the renewed agreement entails opportunities “to showcase their expertise, technologies and sustainable approach to innovation to a truly global audience”.
The Doha-headquartered flag carrier airline of Qatar has been an Official Partner and the Official Airline of FIFA since May 2017.
In late March 2022, Qatar Airways announced via a statement that its senior management would attend the Final Draw of the 2022 World Cup, which was held on April 1, 2022. A day later, Qatar Airways unveiled via a press release its official travel packages for the people interested in attending the quadrennial event.
In November 2023, Qatar Airways announced the renewal of its partnership with FIFA — a multi-year extension set to run through 2030. The extension was announced at the Hamad International Airport in Doha, against the backdrop of the airline’s Boeing 787-8 and the Airbus A350-900. The deal covers the 2026 World Cup, the 2027 Women’s World Cup, and the 2030 World Cup. All youth men’s and women’s tournaments — starting with the U17 World Cup in Indonesia — are also part of the extended agreement.
Promoting itself as a “green blockchain technology company”, Algorand was announced as FIFA’s official blockchain platform in May 2022.
Apart from branding rights, the deal entails Algorand providing FIFA official blockchain-supported wallet solutions, while also working with the governing body to develop its digital assets strategy. The deal also made Algorand a Regional Supporter of the Qatar World Cup in North America and Europe as well as an Official Sponsor of the 2023 Women’s World Cup.
A commercial collaboration agreement between FIFA and the Confederation of North, Central America and Caribbean Association Football (CONCACAF) was announced in June 2023, which came about in order to “jointly promote and market partnership opportunities for selected national team competitions” to global brands leading up to the 2026 World Cup, scheduled to be held across the US, Canada, and Mexico.
The CONCACAF competitions included in the agreement are:
The specialised health agency of the United Nations has had a collaboration agreement in place with FIFA since October 2019, under which the two “promote healthy lifestyles through football globally”.
The two parties last renewed this agreement during the 76th World Health Assembly in Geneva, Switzerland, in May 2023 for a further four years.
Since 2020, the two entities have collaborated on various digital campaigns to address a range of health issues. During the 2022 World Cup, for instance, the WHO launched the “Football Unites the World” campaign, which was promoted by several star footballers — Lionel Messi, Cristiano Ronaldo, and Karim Benzema, to name a few.
In June 2025, FIFA and UK-based sports streaming platform DAZN announced a partnership to make the former’s in-house streaming service, FIFA+, the “global home of football”.
The partnership aims to increasing the game’s global reach and provide an improved football watching experience by providing a “user-centric platform featuring live matches, historic archives, original documentaries, and exclusive original programming.”
The San Francisco-headquartered American financial services provider has been a global sponsor of FIFA as well as its Official Payment Technology Partner since 2007.
VISA offers exclusive payment services for all FIFA-affiliated stores and events, while also working with the governing body to create co-branded unique programmes for fans.
In January 2024, FIFA extended VISA’s partnership to run through 2026, enabling VISA cardholders to benefit from exclusive activations, promotions, and unique access at FIFA tournaments.
In October 2024, Lenovo announced a multi-year partnership with FIFA, coming on board as the football governing body’s technology partner. The announcement was made at the Annual Tech World innovation event and includes sponsorship for the 2026 World Cup and the 2027 Women’s World Cup.
As per the agreement, Lenovo’s products (including ThinkPad laptops and Motorola smartphones and tablets), services, and solutions are to be utilised throughout the two World Cups with the aim of improving fan experience inside stadiums as well as during broadcasts.
The deal between the two parties is currently set to run until 2027.
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