FIFA scores Visa partnership for the women’s game

Visa to become the Exclusive Payment Service of the 2023 Women’s World Cup.

FIFA has announced payment technology giant Visa as its first-ever global women’s football sponsor. Visa becomes the first-ever sponsor for the FIFA Women’s World Cup 2023 and is also set to serve as the Exclusive Payment Service for the 32-team tournament, which is set to be held in Australia and New Zealand.

The deal will see Visa implement its payment technology at the tournament venues and will also create exclusive experiences for fans and clients through engagement activities while also sponsoring the Player of the Match award. Visa will also incorporate the Team Visa programme at the tournament, which is dedicated to providing female footballers with the necessary resources, support and tools needed to achieve their goals both on and off the field.

Sarai Bareman, FIFA’s Chief Women’s Football Officer, commented:

“As a long-standing FIFA Partner and a proud supporter of women’s football, it was a natural choice for Visa to become the first-ever Women’s Football Partner at FIFA.

“Visa is well known for supporting athletes and seeing the positive benefits that can come through sport. They are advocates for equality, diversity and inclusion, core values that are shared by FIFA and the FIFA Women’s World Cup, as we grow and celebrate the women’s game.”

Andrea Fairchild, Senior Vice-President, Global Sponsorship Strategy at Visa, added:

“Through our continued partnership with FIFA, we believe we can shine a brighter light on equality, diversity and inclusion for women footballers, both on and off the pitch.

“Our commitment to women’s football is not short-term – we see these women as game changers in the biggest sense of the word and love to see the new heights women’s football continues to reach. We are thrilled to continue this trajectory as we look toward Australia and New Zealand in 2023.”

Earlier in 2018, Visa had also become the first-ever sponsor of the UEFA women’s competitions. Earlier in December 2021, FIFA had revealed its new sponsorship plans for the women’s game which would see the women’s game get exclusive sponsors that wouldn’t be linked with the men’s competitions.