The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a partnership with global automotive and industrial solutions provider Valvoline Global, bringing it on board as an Official Supporter for the 2026 FIFA World Cup, set to be hosted next year in 16 cities across Canada, Mexico, and the United States of America.
As per the agreement, Valvoline will offer fan experiences in select host cities and carry out exclusive promotions with “key Valvoline retail partners” throughout the quadrennial event.
Regarding the Valvoline team-up, Mattias Grafström, Secretary General, FIFA, commented:
“We are thrilled to welcome Valvoline Global, a respected global force in the automotive and industrial sectors, as an official supporter of this historic tournament. The company’s innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global’s commitment to driving progress through cutting-edge solutions resonates with our values, and we are excited to embark on this journey together.“
Jamal Muashsher, CEO, Valvoline Global, said:
“The FIFA World Cup 26 will bring people together like nothing else – through passion, performance and the power of possibility. As we approach our 160th anniversary, Valvoline Global is proud to be part of an event that celebrates not just the greatness of the game, but the potential within us all to move the world forward.“
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