Fiorentina partner with OlyBet

Italian football side announce OlyBet as Official Regional Betting Partner.

Serie A side ACF Fiorentina have inked a deal with OlyBet, which will see the online casino and sports betting operator join as the club’s Official Regional Betting Partner. The deal will also see OlyBet receive significant visibility at Fiorentina’s home-ground, the Artemio Franchi stadium.

OlyBet and OlyBet.TV will get LED sideline visibility for all of Fiorentina’s European and home games. Fiorentina have announced that the branding for OlyBet will be done via the innovative digital overlay technology, which the club had adopted at the start of the current season.

Speaking about the deal, Fiorentina’s General Manager, Giuseppe Barone, said:

“We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one. I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level.”

Corey Plummer, CEO and Chairman of Olympic Entertainment Group and OlyBet Group, added: “We are very excited to begin this partnership with Fiorentina, its leadership, its players and most important, the fans. Fiorentina has a long tradition and strong ambitions for the future. The OlyBet and OlyBet TV brands will provide new and unique engagement opportunities for the Viola family and for fans of sport throughout Europe. A multi-verse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership.”

The deal comes on the back of OlyBet’s deal with the National Hockey League earlier this year, which saw it become the Official Sports Betting Partner for the NHL in the Baltic region. OlyBet also has a deal in place with the NBA, with whom it signed up as Betting Partner.