Fnatic announce L’Oréal Men Expert partnership

The deal will see the L’Oreal logo feature at the back of the Fnatic jersey.

British esports organisation Fnatic have announced their partnership with leading beauty and personal care brand, L’Oréal Men Expert. The partnership will have both parties collaborate on creating engaging content and product activations which will be around the #PrepToPlay tagline. As part of the deal, L’Oréal Men Expert’s logo will also be on the back of the Fnatic jersey.

L’Oréal Men Expert will also become the sponsor of ‘The Rhobalas Show’, which is an online web series hosted by Fnatic League of Legends content creator Valentin ‘Rhobalas’ Ancelin. The brand will also be integrated into Fnatic’s pregame social media content. Fnatic’s players, coaching staff and talents will receive L’Oréal Men Expert’s HYDRA ENERGETIC and CARBON PROTECT products.

Sam Mathews, Fnatic CEO, commented:

“Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better. We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”

Christine Nguyen, Global Marketing Director, L’Oréal Men Expert, added:

“As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic. Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritising self-care, instilling them with the confidence to look, feel, and play better. Because you’re all worth it!”