Formula E and Google Cloud to empower new talent

Formula E is teaming up with Google Cloud to “accelerate innovation in motorsport by developing cutting-edge AI tools for drivers, with a focus on providing equal opportunity to all drivers.”

The two parties are set to work together on developing an AI-based technology (dubbed “Driver Agent”), which will be used to “democratise access to data and improve driver coaching, leveling the playing field for emerging racing talent worldwide.”

Serving as Formula E’s Official Cloud Technology Services Partner, Google Cloud work with More than Equal, an organisation working towards “identifying and developing female talent in motorsport.”

The agreement also includes access to advanced driving simulators at Manchester Metropolitan University’s Institute of Sport and Centre of Excellence for Women in Sport, as well as the provision of Driver Agent technology to drivers of More than Equal’s Driver Development Programme.

Beth Paretta, VP Sporting, Formula E, commented:

“Formula E has always been a platform for innovation, and we are thrilled to partner with Google Cloud to push the boundaries of what’s possible when you combine world-class technology with world-class motorsport. By developing and offering these cutting-edge tools, we are helping to create a future where racing talent is determined by skill, not resources, enabling a more diverse pool of drivers and especially women, rise to the very top of our sport.“

Barnaby Voss, UKI & Partner Marketing Director, Google Cloud, EMEA, added:

“The introduction of Driver Agent is going to be a game changer for drivers on and off the track. By democratising access to this high-level performance data, the Driver Agent enables drivers of all backgrounds to refine their skills and improve on the track, regardless of resources or team size.“