Formula E announces multi-year partnership with Tata Communications

Formula E has roped in Tata Communications as the Official Broadcast Distribution Provider of the Championship, following a multi-year deal.

The partnership will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to audiences worldwide. The company is now a part of Formula E’s new remote broadcast production of live races, which is aimed at reducing the environmental impact typical of major live international sports events on TV. The new broadcast, supported by Tata, will provide round-the-clock global end-to-end managed services at all the races in the season. The two parties are also working together to create more fan experiences through innovation and efficiency. 

Jamie Reigle, CEO, Formula E, commented:

“Formula E is an intense tour given its on-the-go nature. Tata Communications’ support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience’s screens. Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for our employees, especially women, and reducing emissions.“

AS Lakshminarayanan, MD and CEO, Tata Communications, added:

“There are 85 cameras capturing the event for over 400 million people watching all over the world. To be able to facilitate that truly speaks about the power of the internet that we have been able to leverage, with our dedicated media cloud and edge computing capabilities. And apart from our long-standing partnership with FIA, we extend the services to multiple major sporting leagues across the world.“