Formula E has announced signing a partnership renewal agreement with fashion brand Hackett Sport, which will thus continue acting as its Official Apparel Provider.
The partnership, which kicked off last year, will see the British company continue to supply uniforms and other garments to all Formula E staff, while also hosting brand activations throughout the season.
The two parties will also continue to work on sustainability goals as part of the extended deal.
Tiziana Di Gioia, Chief Revenue Officer, Formula E, commented:
“We are delighted to extend our partnership with Hackett London into Season 11, building on a successful first year that has showcased our alignment across themes of innovation, style and sustainability. As Formula E continues to expand its calendar and iconic race destinations, the contemporary Hackett Sport brand will be profiled to our hundreds of millions of forward-thinking and ambitious fans all around the globe.“
Earlier this year: Formula E signs new deal with Infosys
Mark Blenkinsop, Chief Marketing Officer of AWWG, added:
“Hackett Sport was created for those who live active, dynamic lives, and our partnership with Formula E reflects this perfectly. We are excited to support a sport that embodies performance, precision, and progress, just as our brand does with every piece we create.“
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