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Formula E signs new deal with Infosys

Formula E signs new deal with Infosys

May 14, 2024

Formula E has roped in Infosys as their Official Digital Innovation Partner on a three-year partnership. The deal will see Infosys work towards enhancing in-race insights, fan engagements and sustainability reporting and tracking across the series. 

The partnership is set to focus on three core areas which are fan growth, technology innovation and environmental stewardship.

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Jeff Dodds, Chief Executive Officer, Formula E, commented,

“Infosys’ expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base and further strengthen Formula E’s position as a leader in sustainable, digital-first sports. Infosys’ commitment to sustainability and innovation aligns perfectly with our vision, and we are confident that this collaboration will unlock new avenues in our key focus areas.”

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Sumit Virmani, EVP & Global Chief Marketing Officer, Infosys, added,

“Infosys has built and nurtured several strategic sports collaborations globally. We are now delighted to partner with Formula E, a visionary motorsport series that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital, and analytics prowess, elevating the fan experience, while enhancing Formula E’s sustainability goals. Together, we aim to redefine the possibilities in electric motorsport.”

Tiziana Di Gioia, Chief Revenue Officer, Formula E, added,

“As we forge ahead with this strategic partnership with Infosys, we are setting a new standard in how we engage and expand our global audience. This collaboration not only propels our championship forward with advanced digital and AI-driven solutions but also solidifies our commercial strategy, enhancing our ability to attract key partnerships and drive significant revenue growth. By integrating Infosys’ cutting-edge technologies, we are further equipped to deliver an unparalleled fan experience and meet our ambitious growth targets in the evolving landscape of electric motorsport.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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