Formula 1 News

Formula E nets Southwire partnership for Portland race

Southwire, a North American wire and cable producer and an emerging company in the electrical industry, has been announced as the Title Sponsor of the 2023 Portland E-Prix, which will be held in Portland on June 24, 2023.

The partnership will see the race renamed as the Southwire Portland E-Prix and will mark the debut of Formula E races in Portland. Both Southwire and Portland will work towards developing innovative systems and solutions similar to Formula E’s purpose of accelerating change towards an electric and more sustainable future.

Richard Oglesby, Senior Vice President of OEM and Industrial, commented:

Formula E represents innovation and sustainability, which are principles mirrored at Southwire. Our collaboration is an amazing opportunity for future advancements in e-Mobility. We’re very proud and excited to be the Title Sponsor of the 2023 Southwire Portland E-Prix and to support this evolution to electrification.

Matt Scammell, Chief Commercial Officer of Formula E, said:

We are excited that Southwire is strengthening its relationship with the series to become title sponsor of a new race in the key US market. Our partnership is based on positive shared beliefs and values and we are looking forward to exploring new ways to collaborate in an exciting future.

Recently, Southwire was also roped in as the Official Wire and Cable Provider of the Formula E World Championship.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Arsenal inks new deal with ADT

Premier League giants Arsenal have announced a new multi-year deal with security provider, ADT, who…

1 hour ago

Alpine F1 team renews Mercado Libre partnership

French Formula One team Alpine has announced a partnership renewal with Argentine e-commerce company &…

1 hour ago

MotoGP signs new deal with Quint

MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…

12 hours ago

Birmingham Phoenix inks new deal with Skechers

The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…

12 hours ago

PGA TOUR joins hands with Supergoop!

The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…

12 hours ago

UFC signs regional partnership with bet365

The UFC have announced a new long-term partnership agreement with sports betting and gaming brand…

12 hours ago