Formula E nets Southwire partnership for Portland race

Southwire, a North American wire and cable producer and an emerging company in the electrical industry, has been announced as the Title Sponsor of the 2023 Portland E-Prix, which will be held in Portland on June 24, 2023.

The partnership will see the race renamed as the Southwire Portland E-Prix and will mark the debut of Formula E races in Portland. Both Southwire and Portland will work towards developing innovative systems and solutions similar to Formula E’s purpose of accelerating change towards an electric and more sustainable future.

Richard Oglesby, Senior Vice President of OEM and Industrial, commented:

“Formula E represents innovation and sustainability, which are principles mirrored at Southwire. Our collaboration is an amazing opportunity for future advancements in e-Mobility. We’re very proud and excited to be the Title Sponsor of the 2023 Southwire Portland E-Prix and to support this evolution to electrification.“

Matt Scammell, Chief Commercial Officer of Formula E, said:

“We are excited that Southwire is strengthening its relationship with the series to become title sponsor of a new race in the key US market. Our partnership is based on positive shared beliefs and values and we are looking forward to exploring new ways to collaborate in an exciting future.“

Recently, Southwire was also roped in as the Official Wire and Cable Provider of the Formula E World Championship.