Formula One has extended its partnership with UK-based sports licensing, retail and memorabilia firm, The Memento Group (TMG). The four-year licensing agreement extension will see TMG continue to have the licence to sell certified, licensed and authentic Formula One memorabilia until 2025.
Additionally, TMG will also gain the rights to sell ex-Formula One race cars and show cars on the F1 Authentics website.
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Brandon Snow, Managing Director, Commercial, Formula One, commented:
“Since 2019 we have entrusted The Memento Group to help us create and operate a safe and secure online platform for Formula 1 fans to browse, discover and purchase authentic, certified, F1 memorabilia. Over the past three years our partnership has gone from strength to strength. With F1 Authentics, we have delivered the ultimate motorsport memorabilia destination for all fans of our sport, and the exciting inclusion of former race and show cars expands on the already impressive offering. We look forward to continuing this journey and offering our fans more opportunities to own their own unique piece of Formula 1 history.“
Barry Gough, Founder and CEO of The Memento Group, said:
“We are delighted to extend our partnership with Formula 1 for another four exciting seasons and what better way to mark this than offering, for the very first time on F1 Authentics a fully operational, ready to race, F1 race car! “We have worked tirelessly with our partners at Formula 1 to create the ultimate destination for fans of the sport and this contract is recognition for what we have achieved to date and this auction demonstrates how we can further enhance our support of the world’s greatest motorsport in the future. We look forward to taking this to the next level with the continued support of F1, the Teams and of course, fans all around the world.“
The Memento Group first partnered with Formula One in back 2019. It has been operating the F1 Authentics website since then.
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