Formula One inks TuneIn deal

Formula One has announced a new partnership with live-streaming audio service TuneIn, which becomes the Official Audio Broadcaster of F1. 

The partnership will allow TuneIn Premium listeners across the US and Canada gain access to “the complete audio coverage of all practices sessions, qualifying sessions and the races during Formula One 2023 season”.

Kevin Straley, Chief Content Officer of TuneIn, commented:

“Formula 1 is the most prestigious racing competition in the world. This partnership drives home the fact that TuneIn is devoted to giving our loyal listeners and generations of diehard sports fans access to not only Premium sports content in general but Premium motorsports audio coverage with the addition of F1 alongside NASCAR and IndyCar.“

Ian Holmes, Director of Media Rights and Content Creation at Formula One, added:

“As Formula 1 has expanded its footprint in North America over the last five years, we have seen the development of a passionate fan base, especially in Canada and the US, who want to follow F1 wherever they are. This partnership with TuneIn, along with other audio arrangements we have in the territory, highlights our commitment to utilising different platforms and media to broadcast F1 to as broad and diverse an audience as possible.“