Formula One signs multi-year deal with Marsh

Formula One has announced a multi-year partnership with Marsh, an insurance brokering, risk, and reinsurance firm, roping it in as an Official Partner as well as its Official Risk Partner and Official Insurance Brokering Partner.

The partnership will see Marsh enjoy exposure throughout the F1 season, including trackside branding, as well as work on various experiences for the guests at races.

Marsh will also launch a content series, “Risk Perspective”, on the official Formula One website and app, which will explore nine select circuits where the drivers need to “interpret risk, adapt to evolving conditions, and make decisive calls under pressure.”

Stefano Domenicali, President and CEO of Formula One, commented:

“It’s fantastic that Marsh is joining the F1 family as an Official Partner, bringing their focus on performance, innovative solutions, and global growth to further enhance our sport. Both organisations have enormous reach delivered through a unified ecosystem dedicated to excellence and pushing the boundaries of what’s possible. As the sport continues to build momentum and reach new heights, we have huge opportunities with Marsh to think big and achieve great things together.”

John Doyle, President and CEO of Marsh, added:

“Formula 1 embodies the pinnacle of performance, precision and resilience – values that are deeply aligned with Marsh’s commitment to helping clients navigate complexity and unlock opportunity. This sponsorship reflects the powerful synergy between our organizations, where success depends on data-driven insight, cutting-edge analytics, and a keen analysis of risk to drive performance.”