Formula One signs new partnership with Fever

Formula One has signed a long-term partnership agreement with Fever, a global live-entertainment technology platform, bringing it on board as an Official Supplier.

The five-year partnership, kicking off next year, will see Fever launch a new ticketing platform on the official F1 website for official general admission, local hospitality, and Paddock Club tickets.

Additionally, the two parties will collaborate on enhancing fan experiences as well as the global distribution of F1 tickets and hospitality packages.

Emily Prazer, Chief Commercial Officer of Formula One, commented:

“To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible. Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at track lives up to our high expectations. We’re therefore delighted to have Fever join our ecosystem as an Official Supplier that will continue to raise the bar year after year.” 

Mariano Otero, SVP Business Development at Fever, added:

“We are proud to become an Official Supplier of Formula 1, one of the world’s most iconic and storied sports and entertainment properties. This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world and its ability to deliver innovative technology solutions on a global scale. We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans.”