Formula One joins forces with PwC

Formula One has announced a multi-year partnership with global professional services company PricewaterhouseCoopers, commonly known as PwC.

PwC comes on board as F1’s Official Consulting Partner, with the partnership kicking off with the 2025 Miami Grand Prix.

The multi-year agreement will see the two parties work together to help each other deliver high-performance “complex environments”. PwC will enjoy branding at select F1 races and host clients and stakeholders at several races throughout the season.

Additionally, PwC will provide F1 with strategic consulting across “key areas of their global business to enhance performance and Formula One’s drive for operational excellence.”

On the PwC team-up, Emily Prazer, Chief Commercial Officer of Formula One, commented:

“As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1. Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.“

Paul Griggs, US Senior Partner, added:

“Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge — and that’s where PwC thrives. As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges — helping them shape their future across an ever-changing global landscape.“