Formula One joins hands with TAG Heuer

TAG Heuer joins as Official Timekeeper

Formula One has once again teamed up with luxury watchmaker TAG Heuer, who will return to the sport in 2025 as the Official Timekeeper of F1. TAG Heuer has been associated with F1 since 1969 and has teamed up with iconic teams such as Ferrari and McLaren through the years. Returning as Official Timekeeper of Formula 1, TAG Heuer will gain significant branding presence on and off the track, including trackside branding, Fan Zone and Paddock Club activations. Additionally there will also be new product ranges covering the drama and excitement of Formula One.

Stefano Domenicali, President and CEO, Formula One, commented,

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”

Antoine Pin, CEO of TAG Heuer, added,

“In a sport defined by mental resilience, physical strength, strategy, innovation and performance it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper. With decades of history in F1 connecting us to the most successful drivers and teams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time. As Formula 1 and their exceptional team continue to build on the amazing work that has been done to create one of the greatest properties in sport, we are excited to be part of the journey and create new stories to enrich TAG Heuer.”