Aditya ChaudhuriGlobal mineral water brand Evian has roped in American professional tennis player Frances Tiafoe as its latest Global Ambassador.
The partnership will see Tiafoe promote Evian through several marketing campaigns across social media and other platforms.
Tiafoe becomes the latest tennis star to partner with Evian after Emma Raducanu and Stan Wawrinka.
Evian has a long-standing relationship with the sport, having been the Official Water of Wimbledon since 2008 and a US Open partner for over three decades.
Speaking about becoming an Evian brand ambassador, Tiafoe commented:
“Joining evian’s line-up of global tennis icons as an ambassador is an incredible honor. Hydration is fundamental to my daily routine as an athlete, and teaming up with evian is a natural fit. Success begins with a commitment to a holistic, healthy lifestyle. This year, I’m making it a goal of mine to embrace that mindset, and inspire others to join me on this journey to live young, no matter what their age is.“
Dawid Borowiec, Evian Global Director, added:
“Frances embodies the essence of Live Young with his upbeat and spirited nature. Witnessing his contagious energy and remarkable on-court achievements over the last year has been truly inspiring, and we are thrilled to be starting the new year by welcoming him to our family of evian ambassadors. We can’t wait to work together to continue our heritage of supporting both emerging and existing tennis talents while highlighting the importance of hydration.”
