Fulham inks deal with Royal Caribbean International

Fulham has announced a new partnership with cruise line brand Royal Caribbean International, who will be joining as the team’s Official Family Partner for the 2023/24 season. 

The partnership will see the Royal Caribbean International logo present on the front-of-the shirt of the Fulham Academy teams and on the back of the Fulham FC Women’s shirts. Royal Caribbean will also work on family-based fan engagement activities and experiences along with gaining digital and in-stadium branding.

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Jon Don-Carolis, Commercial Director at Fulham FC, said,

“We’re immensely proud of our history as a family club. Royal Caribbean, with their proven record of innovation and service excellence, will be a valuable partner with whom we can deliver more personal experiences for families at the heart of our football community.”

Ben Bouldin, Vice-President, EMEA at Royal Caribbean, commented,

“Family is at the core of everything we do and we’re excited to partner with a club that has the same ethos and values as us. There is a strong synergy between how families react to the world’s most watched sports league and to our game-changing ships, we can’t wait to amplify this. This partnership with Fulham FC gives us an incredible opportunity to broaden our reach and visibility within a loyal and dedicated audience.”