Daren Sammy has been named as the brand ambassador of the upcoming sports platform, Fun88. As part of the deal, Sammy will feature in various marketing videos aimed at Indian sports fans. The brand videos will be used in conjunction with Fun88 India’s forthcoming overall branding and marketing campaign, #LagiShart.
Sharing the delight, Daren Sammy said, “My relationship with the number 88, which has been my jersey number too, spans over two decades and with Fun88 India I see a synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has celebrated sports and cricket and has brought fans together since its inception. I am excited about this association with the team at Fun88 India and deeply thankful for being given the opportunity to be its ambassador and face.”
Speaking of the association, a Fun88 India spokesperson said, “Daren is a leader and an inspiration to everyone. His success & contribution in Caribbean cricket is remarkable. Daren’s fan following in India is huge and our partnership with him is synonymous with our vision of making Fun88 India a go-to destination for sports content in India. We are extremely excited about this association and hope that we are able to leverage Daren’s following to take Fun88 India to newer heights.”
Fun88 India is a well-known brand in the global and Indian sports domains, providing real-time news and commentary on a variety of sports, including cricket, tennis, football, and kabaddi. It also offers one of the most comprehensive markets and odds and continues to expand its online offering for sports fans. The ‘landmark’ deal demonstrates a commitment to ‘fostering a cricket-friendly environment within a responsible gambling culture.