Energy drink brand Gatorade has announced a new partnership with Indian professional cricketer Hardik Pandya, who comes on board to promote Gatorade’s message of the importance of hydration while being active.
Pandya will work with Gatorade to cement the brand as the go-to name with sports, fitness and active-lifestyle as well as work on various campaigns to encourage the audience to push themselves to achieve their fitness goals.
Hardik Pandya said:
“For me Gatorade is more than just a beverage; it’s a symbol of determination and resilience. Staying hydrated is a crucial aspect of any athlete’s performance, and I am glad to partner with a brand that has a long history and legacy in rejuvenating athletes with over 55 years of expertise in the field of hydration.”
Ankit Agarwal, Associate Director, Energy and Hydration, PepsiCo India, added:
“Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.“