German Bundesliga renews Tipico partnership

The Bundesliga, the top division of German professional football, has renewed its partnership with Tipico, an international provider of sports betting and casino games.

As per the long-term renewal, Tipico is set to remain an Official Partner of both 1. Bundesliga and 2. Bundesliga. The partnership, which started in 2018, is now set to run until the end of the 2028/29 season.

Tipico will enjoy advertising rights on the Bundesliga’s digital platforms and across media contracts, while also using the two division’s logos for promotional content.

Tobias Thöne, Director of Commercial Partnerships, Bundesliga International GmbH, commented:

“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football.”

Kajetan Strini-Brown, Director of Sports Brand, Tipico, added:

“We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.“

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