The Women’s Tennis Association (WTA) has announced a partnership with women’s personal care brand Gillette Venus, roping it in as an Official Global Partner.
Gillette Venus will also serve as the Official Razor of the WTA and WTA Finals.
The partnership, Gillette Venus’ first with a women’s sports organisation, will see the two parties work on several campaigns, starting with the “My Skin. My Way” campaign. They will also host community tennis events and activations at WTA tournaments, as well as curate “content telling athletes’ stories of empowerment and excellence.”
Additionally, several WTA players, including Alycia Parks, Peyton Stearns, and Taylor Townsend, have been announced as Gillette Venus ambassadors and will headline multiple campaigns for the brand.
Marina Storti, CEO of WTA Ventures, said:
“We are delighted to welcome Gillette Venus as a WTA global partner and look forward to working together to champion women’s empowerment. As the home of many of the world’s greatest athletes, the WTA has the biggest global reach in women’s sport and, by working with partners like Venus, we can create valuable opportunities to deepen engagement with fans.“
Isabel Pimentel, Brand Vice President, Gillette Venus North America, said:
“At Gillette Venus, we pride ourselves on helping women feel comfortable in their own skin by providing trusted shaving products designed with their bodies and hair in mind. We are thrilled to partner with the WTA to celebrate women both on and off the tennis court and hope to inspire the next generation of women in sport to do the same.“
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