Here are the sponsors for Spanish top-flight team Granada Club de Fútbol.
Puleva – The association of the Granada-based dairy company with the Nazaríes dates back to the 1960s. Puleva also serves as the back-of-shirt sponsor for the club’s women’s team. The two last renewed their partnership in October last year.
Caja Rural Granada – The Granadin arm of banking firm Caja Rural is a long-time supporter of the club. The two renewed their partnership last September that also made Caja Rural Granada the official sleeve sponsor for the club’s matchday kits.
Winamax – Paris-based online poker and sports betting platform Winamax serves as the principal sponsor to Granada CF since August 2019. The two renewed their partnership in August last year that would see Winamax continue to serve as the front-of-shirt sponsor on Granada’s matchday kits for a further two years.
Cervezas Alhambra – The Mahou-San Miguel-owned pale lager brand is an official sponsor of the club since 2010. The two collaborate over several fan experience activities, with Alhambra holding branding rights across the club’s digital and physical assets.
Nike – The American sportswear giant became the official kit supplier to the club in June 2019 in a four-year deal worth €5m-€6m after the club terminated its contract with Italian sportswear brand Erreà one year into their three-year deal having left unsatisfied by the Torrile-based company.
Coca-Cola – Established in Spain since 1953, the American soft drinks giant also serves as an official partner to Granada CF. The deal grants Coca-Cola branding rights across the club’s digital and physical assets.
Covirán – The Granada-based supermarket chain is a long-time sponsor of the club. The two collaborate over several fan experience activities, with Covirán holding branding rights across the club’s digital and physical assets.
CaixaBank – The Valencia-headquartered financial institution is an official sponsor of the club since 2011. The two work on several initiatives, including offering fans exclusive hospitality packages and co-branded financial cards. CaixaBank also holds branding rights across the club’s digital and physical assets.
Lanjarón – Aguas Danone-owned packed water brand Lanjarón is the official water of Granada CF since December last year. Sponsorship activation includes branding rights across the club’s assets, with Lanjarón’s packed water bottles made available during Granada’s press conferences, training, matchdays, and other pertinent events.
Podoactiva – Podoactiva is a long-time sponsor of the club. The company provides biotechnological and medical support to create be-spoke podiatric products and solutions for the Granada players. It also enjoys a strong branding presence across the club’s digital and physical assets.
BeSoccer – Spanish online football news portal BeSoccer serves as an official media partner to Granada CF. The deal grants BeSoccer branding rights across the club’s digital and physical assets.
Written By
Anshuman Joshi