England and Manchester City star Jack Grealish has extended his partnership with global crypto exchange and Web3 tech company OKX.
The deal will see Grealish continue as a Global Brand Ambassador of OKX.
The partnership extension was announced through the “my fabric” campaign. Grealish will continue to star in various OKX campaigns to engage with the fans.
OKX is also Manchester City’s Official Sleeve Partner.
Speaking about the deal, Grealish said:
“I’m very excited to continue my partnership with OKX as they develop more great experiences for our fans around the world. In the ‘my fabric’ campaign, I enjoyed sharing details about my journey as a footballer and talked about overcoming some challenges I’ve faced. I hope that by sharing my experience, I’ll be able to inspire our fans to achieve their own goals as well.“
Haider Rafique, Chief Marketing Officer, OKX, said:
“Sport captivates us because we identify with the emotional triumph and heartbreak of competition. As a brand, we feel we’re most valuable to fans when we can use our platform to give them unique insight and access to their favourite athletes. That’s why we’re proud to launch the new ‘my fabric’ campaign, which shows how each arrived at the pinnacle of their sport.“
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