New deal for IPL 2022 champions
Indian Premier League (IPL) franchise Gujarat Titans has announced a new partnership agreement with appliances brand Haier Appliances India. Haier will join Gujarat as their Official Electronics Partner for the IPL 2025 season. Haier aims to enhance their branding presence across the country through the partnership and will work with the team on various fan engaging content.
NS Satish, President, Haier Appliances India, said,
“At Haier India, we are constantly seeking powerful platforms that enable us to connect with consumers in more meaningful and culturally relevant ways. Cricket — and especially the Indian T20 League — presents a unique opportunity to engage deeply with millions of passionate fans across the country. Our partnership with Gujarat Titans, a young team that mirrors our challenger mindset, bold outlook, and growth ambition, is a natural fit. Both brands share a deep commitment to performance, innovation, and connecting with new-age audiences.
‘As we step into the Indian T20 League 2025 season as the Digital Streaming Sponsor on JioHotstar, we’re confident this new collaboration will not only amplify our brand presence but also help us build stronger bonds with next-gen Indian consumers. We wish the Gujarat Titans all the very best for a thrilling season ahead.”
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