Cybeart, a leading chair brand across Canada, India and the Middle East, has been announced as the official merchandising partner of Indian Premier League (IPL) outfit Gujarat Titans on a multi-year deal.
Through this partnership, Cybeart will aim to tap the cricket followers and introduce the high quality, futuristic chairs for the team as well as their worldwide fanbase.
Cybeart aims to revolutionise the gaming chair sector with its products, which prioritise ergonomics, and emerge as the foremost brand in the international market through its partnership with the defending IPL champions.
Krutik Patel, Founder of Cybeart, said:
“We are extremely delighted to partner with one of the biggest cricketing teams of India. Adding this partnership to the brand’s portfolio is the first step in entering cricket and diversifying from the Esports sector specifically to cater to a much wider demographic. Gujarat Titans is one of the most admired teams and they in their very inception year have won titles and accolades in the country’s top most cricket league.
“I am confident that this partnership will help us in our vision of creating an ecosystem that values ergonomics. This association will provide fans with the most comfortable chairs on the market, branded with their favourite team and give them a luxurious viewing experience.“
Arvinder Singh, COO of the Gujarat Titans, added:
“Since inception, we have partnered with brands that symbolise innovation, excellence and a new-age approach to business. With their futuristic chairs, Cybeart have created a niche for themselves at the international level and continues to grow. We welcome Cybeart to the Gujarat Titans family and look forward to a fruitful association that strengthens with time.“